Category: Business Marketing

Business Marketing

Onsite and Off Site SEO Factors for Your Website

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SEO-Factors

on-site-and-off-site-seo

There are many different elements to digital marketing and especially search engine optimisation (SEO) and each of them is important. Many people concentrate on on-page SEO without realising that it is not as crucial as many off-site elements. This could be because it is easier to ensure keywords are in the right places and that there are internal links. A clear call to action, relevant graphics, a nice header, and so on are all excellent and necessary, but if you ignore off-page SEO, don’t expect the website to perform as well as it should.

Most people know what on-page SEO is, so what is off-page SEO, and how can it benefit your website if it is not on the pages? On-page SEO refers to such things as –

  • The quantity and quality of the links you have to and from your website
  • Traffic and user signals
  • Social media metrics
  • The mention of your brand name and domain name on other sites

Some of these link back to having something on your website, e.g., social media sharing buttons, but most activity is done offsite. For instance, while you have social media buttons on your website and someone clicks one of them to share your information to say, Facebook, the benefits to your website then come from the resulting Facebook activity.

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Business Marketing

The Basics of Search Engine Optimisation

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SEO-basics

Search Engine Optimisation or SEO as it is mostly referred to, plays a big part in the success of any business website. It is basically a way of ensuring your website pops up on the search page results for a certain keyword – one that is relevant to your products or services. The very first thing to do is choose which relevant keywords attract a lot of searches but are not too costly for your marketing budget.

Techniques for using the chosen keywords should only those that are approved by the search engines. They can now pick up keyword stuffing –improper use of keywords – and will ignore the page it is used on. Most genuine business websites avoid doing anything that gets them a black mark on Google, since that’s the main search engine.

If you write quality content that makes proper use of keywords and provides valuable information to visitors about your product or services, the search engines will look on your website with favour. That doesn’t mean you can’t use certain aspects of SEO to increase the visibility of each page. For instance, the keyword should be used in the page title, the URL, the headline and where an image is used – and it should be – in the file name, image title and alt attribute. Keywords should also be in the meta descriptions.

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Business Marketing

How To Boost The Online Branding Of Your Removalists Business Using Storytelling

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How To Boost The Online Branding Of Your Removalists Business Using Storytelling

For as long as the human race has been able to communicate with each other, storytelling has played a huge role in your lives, in all sorts of ways. That includes within the world of business, and as such, it can be the case that your removalists business can benefit if you introduce storytelling to your marketing and as a means to enhance your brand whether you’re a plumber, removalist or kitchen renovator.

When we use the term storytelling, we are not suggesting you sit down and write a novel., nor are we expecting you to become removalists’ answer to James Patterson. Instead, we want you to consider how you can weave, short and simple stories into all of the places online where you publish content. This includes your website, your blog, any social media you use, and your marketing and advertising.

One of the first reasons why storytelling is such an effective team of promoting anything, including your brand, is that it can be used to spark emotions within those who read them. Bear in mind, people make decisions based on the emotions they are feeling, and it is only later that they use logic to justify their decision. So, if your stories generate the desired emotion in visitors to your website and prospective clients, you have a better chance of them becoming actual clients.

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Business Marketing

How Social Media Can Play A Key Role In Marketing A Dental Practice

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How Social Media Can Play A Key Role In Marketing A Dental Practice

It is a fact of the world we live in, that social media is here to stay, and whether you are a fan of it or not, you could be using social media to enhance the revenue of your dental practice. If you choose not to, you are putting yourself at a huge disadvantage to other dentists who have had the foresight to embrace social media.

One reason you may be reluctant to use social media is that it can seem pretty confusing to those who have never used it before, especially for business purposes. For a start, there seems like an endless number of different social media platforms, and the thought of joining up to every single one of them might not be something that appeals to you.

Let us put that one to bed and tell you that there is no need for you to join them all, for the simple reason that not all social media platforms are going to be the type that a dental practice is going to benefit from. Second, if you are operating locally, rather than nationally, then the numbers of potential clients you have is going to limited, and therefore, there is little to be gained by joining them all.

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Branding

Why Top 10 on Google Matters

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Why Top 10 on Google Matters

Good quality search engine optimisation is hard, and digital agency will tell you that. Harder than, for example, just throwing dollars at the problem and paying for a bunch of Facebook or Google ads. But for those who get it right and follow SEO trends, there are big rewards. On the flip side, for those who get it wrong, there are big penalties.

Consider these statistics.

Stats That Matter

According to research conducted by one of the largest web services companies, a staggering 8 out of 10 web browsers never go past ‘page 1’ of the search results they see on Google. That means only 2 out of 10 make it past that point.

All of a sudden, it becomes fairly obvious why being ranked highly on that first page is not just a ‘nice to have’ but a ‘must have’ if you want to be competitive in your niche or local area.

So what are the best ways to do this?

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Business Marketing

Why Is Good Quality Content Key To Your SEO Efforts?

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Quality Content

Search Engine Optimisation, or SEO, is one of the best online marketing streams for lawyers and law firms. It is very effective, relatively inexpensive when compared to things like Google AdWords, and relatively straightforward. In fact, anyone with a little bit of internet knowledge and access to a website’s content management system can work on the site’s SEO.

One of the major SEO considerations for website owners is content. High-quality content generally translates to high search engine rankings for multiple keywords. But why is good quality content so important for SEO, and why should you think carefully about what things you post on your law firm website?

Content Should Be A Key Aspect Of Every SEO Strategy

And, as everyone knows, high-quality content is much more readable, much more likely to engage an audience, and really, just generally better than poorer-quality content. Before we continue, it’s important to realise that content is more than just text – in fact, pretty much anything you include on your website can be thought of as content. This extends to images, videos, interactive displays, and more.

Every SEO strategy should include content, as content tells search engine crawler bots what your website is about. When a page includes keywords, it can be ranked for those keywords. I would argue that this is one of the, if not the most important, factors when it comes to your website’s SEO ranking.

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Business Marketing

Using Facebook To Boost Your eCommerce Store

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Facebook Ads

eCommerce is becoming more and more popular in the modern world. Less and less people are buying things from traditional stores, and are instead turning to online shopping when they need new things. This is extremely true for things like gifts and personalised items, which means that heavily targeted advertising – using something like social media marketing (SMM) – is essential for any up and coming eCommerce stores.

SMM is generally quite simple and cost effective when done right, which means that it has the potential for a large return on investment. There are a lot of ways that you can use Facebook marketing to boost your eCommerce store, including:

Using Highly Targeted Ads:

If you sell niche products which are usually only attractive to a certain subgroup of people, then Facebook advertising could be perfect for you. Facebook allows you to deliver highly targeted ads to people who have the most chance of purchasing your products. Some of the things that you can target your Facebook ads by include:

  • Age
  • Gender
  • Physical location, all the way down to the city or town level.
  • Interests, which are determined by a person’s Facebook activity and actions.

If you target your ads right, your conversion rate has the potential to be extremely high, which means that you will be generating more income and your business will be more profitable.

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Business Marketing

The Importance of Software for a Transport Company

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Transport Company

When you have a transport company, it is important to have to right software. While not everyone has computer skills, the correct software can help you keep track of the freight you move around from day to day, know where all your vehicles are at any given time, help you work out payroll details such as hours worked and holiday pay due and many other things that are essential to running a business.

Without such software it will take far longer to work out all the various details you need to know about and there is also the risk of making mistakes that can take hours of backtracking to find. With software, mistakes are rarely made because once the correct details are put in, everything else is done automatically.

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Business Marketing

Why a Business Plan is an Essential Part of Your Business Expansion

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Business-Plan

As any financial planner would tell you, a business plan is an essential part of any business. Good  financial planning shows investors that you are serious about your business plans, ensures investors can actually understand your plans and goals for your business and show them – and you – what the predicted profits will be. A financial advisor such as andep.com.au can create the business plan you need in order to generate interest from lenders or angel investors so you can start up your business.

But that is not the only thing they do. Many business owners have future plans and goals to expand their business. They may intend to use the profits from the business to do this, but they may not realise that is not always possible. It is not wise to use up all your profits on expansion, because it might run you short of emergency funds, or worse still, the funds you need to pay suppliers, rent, insurance and all the many other costs of running the business.

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Business Marketing

How to Get Your New Business Online ASAP

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Get-Your-New-Business-Online

Business is not conducted in the same way today as it was even just a few years ago. If your business doesn’t have an online presence, potential clients will want to know why and may even consider that you are not a true professional if you don’t have a website. That is one important reason why it’s essential to seek help from a digital agency such as Slinky and get your new business online as soon as possible; there are many others.

  • With a website you can establish communication with clients who are not in your local area, so you have the potential to establish a far more comprehensive customer base.
  • People use a website as a telephone or business directory to find you, and they prefer it because they can get more information about your services without having to speak to a possibly pushy salesperson. Then when and if they do decide to contact you, it is easy to do so.

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Business Marketing

7 Email Marketing Tips for Small Business

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Email-Marketing-Tips

Marketing for an online business differs somewhat than for a business that has a street presence. Your web store cannot be seen when people go shopping in the CDB, but it may well show up when they shop online. Part of the marketing is in harvesting their email addresses so that you can establish a relationship with them.

Many businesses get email addresses simply by giving their customers the option of creating an account. In return, the consumer finds it easier to purchase what they want, especially the next time they shop there. The business can then send out marketing emails over the next few years or until/if they unsubscribe.

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Business Marketing

10 Reasons to Use Adwords

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Online Business

Adwords marketing is a good way to ensure your goods are placed right in front of eyes that are likely to be looking for them, which is why so many people favour using them. If you have an online business, you will need some kind of marketing to ensure you actually sell what you have to offer.

Remember, you can’t depend on foot traffic going past your shop to sell your goods. Rather, you have to think of web surfers as your foot traffic and adwords as the arrow pointing to your landing page.

Here are 10 good reasons to use adwords:

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Business Marketing

The Advantages of Starting an eCommerce Business

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ecommerce

If you are tired of the traffic and rat race of working a 9-5 job five days a week you might be interested in starting an eCommerce business. Using just a website to offer goods or services for sale can certainly be a good way to avoid travelling to work and home each day in peak-hour traffic. Your website can offer goods for just local clientele or it can reach a wider customer base, even extending to overseas in many cases.

However, if you decide to do this, it is best not to leave your day job until it is up and running and making a profit. That means you’ll have to put in extra hours at night or at the weekend – probably both – to get it all done. It’s wise to consult with your spouse if you have one, so that you can both be in agreement to this course of action. Doing it all yourself will be require hard work, at least initially; doing it without support from your partner will make it even more difficult.

That said, starting up your own ecommerce business has many positives. (more…)

Business Marketing

10 Tips for Social Media Marketing

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Social-Media

Why-Go-Social

 

There are many ways in which you can market your online business; some are costly and others are almost free. ‘Almost’ because it still takes time and time is money in the world of business. That said, at least it need not be difficult and social media marketing (SMM) is one of the easier and often, more productive ways to market your business. Why?

social-media-marketing

Think how many hours you and your friends and their friends spend on social media platforms such as Facebook. Many of those people may require what you have to sell and if you can bring it to them where they hang out, they are more likely to see and purchase it. This is the traditional equivalent of a clothing store putting a rack of sale clothes out on the street for passersby to see, or a coffee shop placing chairs and tables out on the street to remind everyone how much they need a coffee break.

So here are 10 social media marketing tips

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Business Marketing

Keeping Up Appearances in Business

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keeping-up-appearances

If you really want to go to what may be the extreme, botox treatment can help to keep that younger, healthier appearance many businesspeople value. However, the smoothest face is of no use if other things are not in place as well. For instance, you need to be well groomed with a nice hairstyle, appropriate clothing and a personality that is welcoming yet professional.

Looks are only part of the equation

People in general have certain expectations of those in business. They expect them to have higher standards in their manner and in their appearance. That is why many people in business depend on Botox. Without facial wrinkles they will look younger and more pleasant. However, looks must be endorsed by personality and manner. No one will care if your face is without the tiniest wrinkle if you snap their heads off or run your business dishonestly.

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Business Marketing

Google PageRank. Is it really that important? Maybe not.

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Google-PR

What is Google PageRank?
Well it is a tool invented by Google to help determine how relevant a webpage is to a given topic. First introduced during foundation days of Google by Larry Page (Co-Founder of Google) who felt it was their “key innovation” because it helped them deliver the most relevant search results. Today, it is still a good gauge on relevance, but it should not be given too much glorification. It is NOT the only determining factor influencing Google search results. Truth be told, content is still the biggest factor! Lets look at content and PageRank in a little more detail.

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Business Marketing

10 Tips for getting better search engine listings

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better-search-engine-listing

Many people ask us, “How can I get my website listed first on Google?” I would like to give them the answer they want to hear. “Oh, that’s easy.” Unfortunately, the true answer is, “Well, it can be done, but it will take time and a commitment to making regular content improvements to your site.” Here are a few suggestions to get you started. If you have questions feel free to shoot us an email.

1) Find keywords. Pick a list of words relevant to your business. Think like a person who is about to perform a search on a search engine. What words would they use to find your site? Create a list of those words. You will use some of them in the following suggestions.

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Business Marketing

Creative Inspiration

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graphic-designers

Art is a funny thing. It’s all relevant to where you are viewing it from, this is true both figuratively and literally. Sometimes as an artist you need to push the envelope, bring to light a message in a way that is fresh, different and hope that it’s original. One of my professors told me that it has all been done before, so look to the work of others for inspiration, grow, twist and morph it to make it your own.

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Business Advice

Tips for Choosing a Digital Agency

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Choosing-a-Digital-Agency

When choosing a digital agency, for your online business, it is essential to match the agency with your business model, vision, or both. Some agencies only consider working with large companies, so if yours is a small or medium business, you may be unable to budget for their rates.  In addition, they would use marketing ploys that may not suit a smaller company.

Choosing-a-Digital-Agency1

To choose a digital agency that will suit you, you need to list what you require and your proposed budget to offer them. They may then make a counteroffer explaining why they think it would be a better option for your business. Since they are marketing experts, they may well be right. You then have to consider whether you will invest further in your industry.Choosing-a-Digital-Agency

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