If you have an eCommerce business the success of any and indeed all your products depends on many factors. The demand for your product, its quality, your competition and even the overall economic landscape at the time. So why is it that some eCommerce businesses succeed even when the cards seem stacked against them?

The answer in a lot of cases is the quality of their copywriting and in particular, that used to sell their products on their eCommerce site. Great copywriting can transform the sales performance of a product and in a wider context that of an entire company.

There have been millions of words written and spoken about what good copywriting looks like and still most business people fail to understand it. In reality, the definition of copywriting is very simple…it is the use of words to cause an action to be taken by another person. That’s it.

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