Having a logo for your business is something that is essential to help you with branding and marketing. Every large business has a great logo that people recognise wherever it is seen; small and medium businesses should do no less. Not only does it make your business distinctive, it can often tell people at a glance what it is all about.

Great logo design has four essential basics –

• Simplicity: The most widely known logos are simple ones that have bold lines, flat shapes and clear type.  Having lots of elements is a mistake many enthusiasts make as they want to cram as much as possible into the logo. However, all they do is confuse people because there is too much information – and that also makes it difficult to see. Apart from that, when the logo must be reduced in size, none of it will stand out clearly.

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