Search Engine Optimisation or SEO as it is mostly referred to, plays a big part in the success of any business website. It is basically a way of ensuring your website pops up on the search page results for a certain keyword – one that is relevant to your products or services. The very first thing to do is choose which relevant keywords attract a lot of searches but are not too costly for your marketing budget.

Techniques for using the chosen keywords should only those that are approved by the search engines. They can now pick up keyword stuffing –improper use of keywords – and will ignore the page it is used on. Most genuine business websites avoid doing anything that gets them a black mark on Google, since that’s the main search engine.

If you write quality content that makes proper use of keywords and provides valuable information to visitors about your product or services, the search engines will look on your website with favour. That doesn’t mean you can’t use certain aspects of SEO to increase the visibility of each page. For instance, the keyword should be used in the page title, the URL, the headline and where an image is used – and it should be – in the file name, image title and alt attribute. Keywords should also be in the meta descriptions.

(more…)