There are many different elements to digital marketing and especially search engine optimisation (SEO) and each of them is important. Many people concentrate on on-page SEO without realising that it is not as crucial as many off-site elements.

This could be because it is easier to ensure keywords are in the right places and that there are internal links.

A clear call to action, relevant graphics, a nice header, and so on are all excellent and necessary, but if you ignore off-page SEO, don’t expect the website to perform as well as it should.

Most people know what on-page SEO is, so what is off-page SEO, and how can it benefit your website if it is not on the pages? On-page SEO refers to such things as –

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